Your website, read by a founder.

Software runs 30 checks on speed, search, link previews and trust. Then a founder reads your page and judges the 10 things software can’t: who it’s for, your headline, your proof, your pricing. You get the five fixes to make first, within 72 hours.

What you get back.

An example report for a made-up invoicing startup. Each square is one point: ink when it passes, gold when it needs work, red when it needs fixing.

Example reportinvoicely.example

26 of 40

passed. 9 need work and 5 need fixing.

Fix these first

1
Add one line of proof under the headline: how many invoices you've chased, or a quote from a real user.
2
Say why you beat Gmail reminders and Zoho in one sentence, right under the call to action.
3
Shrink the hero image to WebP at 1200 px. It's most of the 4.8 s load on phones.
4
Link a privacy policy and terms from the footer before you apply to payment providers.
5
Add a 1200×630 share image so links on X, LinkedIn and WhatsApp show a picture.

Read by a founder

6 of 10 passed

Pass
Who it's for is obvious
A visitor knows within five seconds whether this is for them.
Freelancers who invoice clients. Clear from the headline and the screenshot.
Pass
The headline says what it does
Plain words about the product, not a slogan.
Fix this
Why you, not the alternative
The page says why this beats what they use today.
Nothing says why this beats a reminder in Gmail or the one built into Zoho.
Needs work
One clear next step
A single main call to action, repeated where it helps.
"Start free" and "Book a demo" compete with each other. Pick one for the hero.
Fix this
Proof that it works
Customers, numbers, logos, testimonials or a demo.
No customers, numbers or quotes anywhere on the page.
Pass
Pricing is easy to follow
What it costs and what you get, without booking a call.
Pass
Getting started is quick
Few steps from landing to the first useful moment.
Google sign-in, then straight to the first invoice. Under a minute.
Pass
The design leads the eye
Hierarchy, spacing and contrast point to the call to action.
Needs work
The copy is specific
Concrete outcomes instead of buzzwords.
The features section reads like a spec sheet. Lead each one with the outcome.
Pass
Real people behind it
Names, faces or a story that make it feel safe to pay.
The about page has the founder's name and photo.

The full report goes on to every automated check, with what we found and how to fix it.

The forty points.

The same list for every site. The first 30 are checked by software on your live homepage, the last 10 by a person reading it.

Speed and mobile7 checks

1
Mobile performance score
Google Lighthouse, on a mid-range phone over a slow network.
2
Main content shows up fast
Largest Contentful Paint under 2.5 seconds on mobile.
3
Nothing jumps around
Cumulative Layout Shift under 0.1, so people don't tap the wrong thing.
4
Accessibility score
Lighthouse accessibility: contrast, labels, alt text, focus order.
5
Page weight
Everything the homepage downloads on first load, under 2 MB.
6
Server answers quickly
The first byte of the page arrives in under 0.8 seconds.
7
Made for phones
A viewport tag, so phones don't show a shrunken desktop page.

Security4 checks

8
Loads over HTTPS
A valid certificate, so browsers don't warn visitors away.
9
HTTP goes to HTTPS
Typing the address without https still lands on the secure page.
10
HTTPS on every visit
A Strict-Transport-Security header tells browsers to never use plain HTTP.
11
No insecure files
No scripts, images or styles loaded over plain HTTP.

Search9 checks

12
Page title
10 to 60 characters, so search results don't cut it off.
13
Meta description
50 to 160 characters: the snippet people read before they click.
14
One main heading
Exactly one H1 on the page.
15
Canonical address
Tells search engines which version of the URL is the real one.
16
Language set
A lang attribute, for screen readers and search engines.
17
Allowed in search
No noindex tag or header hiding the homepage.
18
robots.txt
Present, and not blocking the whole site.
19
Sitemap
A sitemap.xml that search engines can find.
20
Images described
Every image has alt text.

Link previews5 checks

21
Preview title
og:title, used when your link is shared on X, LinkedIn, WhatsApp and Slack.
22
Preview description
og:description, the line under the title in those previews.
23
Preview image
An og:image that loads, so shared links show a picture.
24
Large card on X
A twitter:card tag, so X shows the big image preview.
25
Favicon
An icon for browser tabs, bookmarks and search results.

Trust and tracking5 checks

26
Analytics installed
You can't fix a page you can't measure.
27
Pricing one click away
A link to pricing from the homepage.
28
Privacy policy and terms
Linked from the homepage. Payment providers and careful buyers look for them.
29
A way to reach you
An email address or a contact page.
30
No broken links
Every homepage link to your own site works.

Read by a founder10 points, by hand

31
Who it's for is obvious
A visitor knows within five seconds whether this is for them.
32
The headline says what it does
Plain words about the product, not a slogan.
33
Why you, not the alternative
The page says why this beats what they use today.
34
One clear next step
A single main call to action, repeated where it helps.
35
Proof that it works
Customers, numbers, logos, testimonials or a demo.
36
Pricing is easy to follow
What it costs and what you get, without booking a call.
37
Getting started is quick
Few steps from landing to the first useful moment.
38
The design leads the eye
Hierarchy, spacing and contrast point to the call to action.
39
The copy is specific
Concrete outcomes instead of buzzwords.
40
Real people behind it
Names, faces or a story that make it feel safe to pay.

How it works.

1
Order it
Pay $29. It takes a minute and you don't need an account.
2
The software checks run
Straight after payment, against your live homepage, the way a visitor's browser sees it.
3
A founder reads your page
The founder of holdmycrown goes through the last ten points by hand and writes up what to fix first.
4
You get the report
By email within 72 hours: a link to the report, which you can save as a PDF.

Fair questions.

What do you look at?: Your public homepage and the pages it links to, nothing behind a login. Tell us in the form if another page matters more.
My site blocks bots. Does that break it?: No. Any point the software can’t reach is checked by hand instead.
Does it change my rank on the tower?: No. Floors are ranked only by what’s paid for them. If your startup has a floor, its page shows a Crown Audited badge once the report is delivered.
What if it’s late?: See the refund policy.